Hey there, I’m Rachel!
I’m a strategist, speaker, and founder who turns brand confusion into clarity.
I help people move from “What should I say?” to “Here’s exactly how I want to be seen.”
Whether it’s a founder refining her voice, a creator leveling up her partnerships, or a global brand activating a campaign, I bring strategy, clarity, and a creative approach grounded in actual results.
Through my agency, Refined Media Group, and my personal consulting work, I help build presence that’s not just seen… It’s felt.
WHY I DO THIS WORK
I do this work because I’ve seen what happens when stories are flattened, when communities are treated like monoliths, and when brands throw money at culture without actually understanding it.
My approach is built on nuance. I dive deep into the psychology behind campaigns — why people engage, why they buy, and what builds real connection.
Strategy is more than spreadsheets and slide decks — it’s language. It’s relationships. It’s cultural intelligence. And that’s what I bring to the table.
Marketing is language. And I help people speak it clearly.
MY JOURNEY HERE
I started out in the art world — with a BFA from the School of Visual Arts and postgrad studies at Columbia.
For 17 years, I worked as a museum educator, curator, and portrait artist. But everything changed when I launched a blog in 2010 — just a place to explore art and life in a new city. That blog led me into one of the earliest Latina influencer communities, and eventually to a leadership role at what’s now known as #WeAllGrow Latina.
We didn’t call it “influencer marketing” then — we were just building something new.
That experience became the foundation for my career in digital strategy. When the industry shifted in 2017, I took the leap — and built my agency from the ground up. I landed my first campaign from a single Facebook post, and the referrals haven’t stopped since.
IF YOU DON’T BUILD YOUR DREAMS, SOMEONE WILL HIRE YOU TO BUILD THEIRS –Tony Gaskins
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WHERE I AM NOW
Today, I run Refined Media Group — a strategy-led agency trusted by brands like McDonald’s, Dove, Kia, and Verizon to deliver creator-driven campaigns that don’t just look good — they perform.
We specialize in digital strategy, influencer partnerships, and experiential activations that connect with culture, convert with clarity, and generate measurable ROI. Because creative should do more than win attention — it should drive results.
Alongside my agency work, I consult 1:1 with founders, creatives, and entrepreneurs who want to clarify their brand, refine their digital presence, and lead with purpose — without losing their edge.
Whether you’re launching, scaling, or repositioning, I’ll help you show up with the kind of strategy that gets seen, felt, and remembered — by the right people.
Let’s Build Something That Lasts
I’m here to help you cut through the noise with strategy rooted in creativity, intention, and results.
Whether you’re a founder, a creator, or a brand ready to evolve, I bring the clarity, direction, and execution to help you show up — not just consistently, but powerfully.
Together, we’ll build something aligned, strategic, and built to last. And not just perform for a moment.
You deserve to lead with vision. And I’m here to help you do exactly that.